The Father of Latinization.


Pete Garcia

Pete Garcia founder of PGI has over 30 years experience in airline and aviation strategic planning. He is the former Vice President Latin America and US Hispanic Market for Continental Airlines, the second largest airline in the region, and fourth largest in the US, where he was responsible for profit and loss for over 2 billion USD.


Pete’s aviation experience extends to a variety of airline departments including strategic planning, revenue management, sales, marketing, call center management, network planning, corporate communications, and training. He also has over 15 years Corporate Board Membership experience including serving as a board member for the Texas Travel and Tourism Association and the Texas Economic Development Tourism Division.


Pete is fully bi-lingual and bi-cultural and he became known as Father of Latizination when he created a unique concept when companies were not paying attention to the Latin market.  He transformed Continental Airlines into a Latinized corporation when no one else in the market was giving the airline an edge over its competitors.


Pete Garcia has extensive public and motivational speaking experience in the United States and Latin America, in both English and Spanish. He is available for speaking opportunities giving overviews and information regarding the Travel and Tourism or Hispanic market. Please contact PGI if you are interested in having Pete Garcia speak at your event or seminar, or to have Pete Garcia speak and motivate your employees and customers.

Current and former clients include:

  • Continental Airlines
  • AeroMexico/ Aerovías de México S.A. de C. V.
  • Merrill Lynch
  • UBS
  • Government of the State of Chiapas (Mexico)
  • Minneapolis Airport Systems
  • Mexico Tourism Board
  • DOB Systems

If you are looking for experience, PGI is the right choice for your business.





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